by Chiara Team

July 03, 2019

Yo, Jefa, (I, boss) an initiative of Corporate Social Responsability (CRS) of the Trescom communication agency aims to create and visualize female referents that serve as inspiration for Spanish teenagers and young people.

It is a “census of heads” that includes the success story of 55 founders or co-founders of the most outstanding Spanish startups of the last 10 years. Our CEO, Soraya del Portillo, has been one of the 55 women selected for her career as a Spanish entrepreneur.

With the title “The prodigious decade of entrepreneurship in women”, Trescom has prepared a guide with entrepreneurs who have voluntarily accepted this program and, in a second phase, participate in various activities with the aim of inspiring young students, creating pairs of senior managers and junior leaders so that they can devise a project that has a social impact. With a jury made up of executives of companies and academic collaborating entities that will choose the three best initiatives of the program, under the criteria of: innovation, technological application, execution, social impact, and leadership in the presentation.


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